Jargon Watch

Architecture Programs at academic institutions are a bountiful source for flowery jargon.

For instance, graduate students at the Architectural Association in London created an adaptive cloth-like building material, which they described as “Thigmo-Morphogenesis.” (I couldn’t make that up if I tried)

Best intro in their thesis:

Architectural structures endeavour to be complex organizations exhibiting highly performative capabilities. They aspire to dynamically adapt to efficient configurations by responding to multiple factors such as the user, functional requirements and the environmental conditions.

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